Finding out whether it earns a place
Power
You have errands, a calendar and an inbox, and you want to see what the agent does with them before paying for anything.
$20/mo
Start free and subscribe only when the limit stops you. Meta describes a subscription as additional usage on Muse, not additional features, so the free tier is the whole agent rather than a cut-down one. Its size is the open question: Meta's chief executive put it at 100 million tokens a week in his launch post, while the Help Center gives no number and says the allowance varies by region and account. If you hit the wall more than once, Power is five times the figure he gave.
Errands and planning, every day
Power
You use it daily — email triage, bookings, reminders, a couple of standing goals it works on in the background.
$20/mo
Power is the plan for this, with one caution about the unit. Its 500 million Muse tokens a week sound inexhaustible, but nothing Meta publishes says how many tokens a booking or an inbox sweep consumes — there is not a single worked example in its documents — so the only way to size it is to watch your own week. Buy it where you will manage it: a subscription bought in the iPhone app can be changed or cancelled only from an iPhone signed in to the same Apple account.
Many goals at once, and the Mac
Max
Several long-running goals, research that runs for days, and the Mac app reading your files and messages.
$100/mo
Max is six times Power's allowance for five times the price, the only point on Meta's list where the money buys more per unit. Whether you need it is something only your own usage will tell you; Meta prints no example of a heavy week. Two things before you turn on the Mac app: computer use runs on full disk access and automation rights that macOS, not Meta, grants, and the screenshots it takes of your screen fall under the same training setting as everything else you send.
Running a small business on it
Power
You run a shop or a practice and want the agent on your ads, your books and your customer email.
$20/mo
There is no business plan to buy. Muse for Small Business, announced on 29 September, is a set of skills and connectors — Shopify, QuickBooks, Stripe and Canva among them, plus your Meta ad accounts — added to the same personal agent on the same two plans. Weigh what that means for a business: one person's Meta account holds the agent, there are no seats to hand out, and the terms make that person solely responsible for every action it takes and every artifact it publishes.
Subscribing from your phone
Power
You will subscribe in the app, because the app is where you use it.
$20/mo
Then the app store holds the billing, not Meta. Meta's billing article sends iPhone and Android buyers to Apple or Google to change a payment method, see their payment history or ask for a refund, and the Help Center says a subscription can be managed only from the platform, device type and account it was bought with. Meta's own answer on refunds is no; the store's policy is the only door left open, and Meta's terms warn a refund can take up to 60 days.